Most businesses need to spend money on advertising at some point.
Our approach is to make sure client's maximise the benefit.
Our approach is to make sure client's maximise the benefit.
Online Advertising methods
Online "advertising" comes in different forms, with a large number of options and variations.
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advertising should divert & convert
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The principles of payment are similar across the board:
We make this work by developing some serious thought around it:
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What we do
Good process combines the elements required to market effectively whereby what you spend produces incremental results.
Specific and a good deal - differentiate between the purpose of the campaign:
We look at:
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competition for popular terms
is intense and expensive |
Some clarification on sponsored online ads
Paying for advertising on the web has one common feature. You pay by a pre-determined result. Not for space or upfront which is the traditional method of Newspapers, Yellow Pages, T.V and Radio. There you are paying for space. Online, you pay for visibility where the basis is:
Part of the "knowledge" is understanding which type ads to use and in which circumstances. The biggest factor is knowing how much to spend as this type of advertising is based on a bidding process. And just to complicate things further the highest bid does not necessarily get the highest ranking. Google ranks on the basis of "qualitative" factors to ensure that ads fulfil its mantra of relevance. The key places to advertise are Google, Bing, and Yahoo. However to generate income this style has also been available on Social Networking sites for several years, primarily Facebook and Twitter. Overall - online advertising is a great system. You can target a specific audience, its geography and demographics. And it is cost effective. You are only paying for a selected criteria which enables you to monitor and measure performance every few hours. |
Main types of ad
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