Articles
We think of all aspects where business and marketing combine or interact.
To identify the breadth of what we consider we include below some articles authored by
Aidan Connaughton, Owner/Director of Apollonia Limited.
These articles cover several of the key decision making areas which affect business.
To identify the breadth of what we consider we include below some articles authored by
Aidan Connaughton, Owner/Director of Apollonia Limited.
These articles cover several of the key decision making areas which affect business.
The most popular article has proved to be on on price discounting. The impact, often negative on smaller businesses adopting 3rd party price discount programmes , (especially Groupon), showed that not every business owner had thought through the implications.
One other business even asked to incorporate it into their own website, commenting:
"........Thank you for your contribution to common sense on this topic. With your permission, I'd like to link to your article from my own website.
Thank you again
Best Regards
Steve."
Steve Greenley: 2015-02-08 15:42:56
The article and link: "Price Discounting - How To Identify The Impact On Your Profit Margins"
One other business even asked to incorporate it into their own website, commenting:
"........Thank you for your contribution to common sense on this topic. With your permission, I'd like to link to your article from my own website.
Thank you again
Best Regards
Steve."
Steve Greenley: 2015-02-08 15:42:56
The article and link: "Price Discounting - How To Identify The Impact On Your Profit Margins"
Articles covering business definitions and decision-making