RWD - Apollonia

Responsive Web Design = one website for PC & mobile

The Business Case

In many ways business no longer has a choice. Google began the process whereby "search ranking" will be based on your mobile presence.

Commercially, marketing is the key to longevity. Response Web Design allows you to use the web marketing medium to:

advertise to a wider audience;
aid user convenience;
give you a quicker return/payback.

The business case is there: on average 33 per cent of total search traffic is now done on mobile devices. And growing.

Keyword search is the core of all web marketing. Google is at the centre of search and prefers websites which interact with the appropriate device.

For SME business specially the ranking on one page of Google and others will bring you extra contacts and business. We have proved this every time.

At a practical level consider how buyers behave. When they "need" your goods and services those strong emotions of "fear" (emergency) and "hunger" (desire) will drive them to search. The quicker they find you the easier it is to sell.

Our Value

As Responsive Web Design (RWD) adjusts the site to fit to mobile devices the user has a set of text and pictures which are instantly readable.

No need for the user to "zoom" on the website or move the cursor to the right and left.

As a service provider we provide "speed". Moving from plan to execution is a vital part of business success. Given the world moves quickly our role is to move you forward with minimum fuss.

To get there involves short quick steps.

You provide some input what you want to achieve and we take it from there.
We write the text, and develop the content needed.

We make the site the way search engines and users prefer. That is: concise content and easy to find the information they want.
We use images to break up the page. This is a mix of stock photographs (i.e. licensed for use) and any from your business.

Main website adjusts to mobile view below

Our SME clients have upgraded and to promote themselves

Starting up or needing something small

We create the option to have a small site. This allows a start
up to "test" the water.

We can provide the advice - if you want - what could be a method
to get the best out of this.
For a business or organisation we can make a small site (aka micro-site). This is a 5-8 page website which help:

a small business to get started,
a special promotion for a fixed time period

To ensure good value for money and ease cash flow we offer a special deal on these sites: a set-up fee + "monthly rental".

As a point of reference

Everyone customer now expects you to have a website. The reasons cover the basics:

To provide information to existing and prospective customers.
Validate the capabilities of your business.
Have the capacity to promote yourself, when necessary.

Even if a business is 10, 20 years old there is an expectation that you are happy to create some transparency about what you do. To deliver a simple message about yourself generates a level of confidence in your integrity.

The site opposite is an established business which confirmed its status with its first website.

Using the site to build the business

Most businesses face stiff competition. None more than those where:

There are no barriers to entry
There is not enough repeat business

In such circumstances businesses need a strong web presence to attract interest.

Catering is an area where there are many levels but the real money is in events and ongoing contracts. As many events are "one-offs", and privately organised, users go to search engines to begin their research.

We have created content rich sites to help catering companies hit page one rankings for keyword terms. Some are well-known, while some are less obvious terms.

Click on image to view the site on PC or Mobile device

One simple point for business owner attention
For our basic model we need access from your domain registrar to "dns editing" so we can change the "a" record. If that access is denied or unavailable then the domain name will not point to the website. This is a small detail but the absolutely vital.

How much do you spend?
In our core SME model we have special offers and different ways to pay, from one off payments to a rental arrangement. It all depends on what you want to achieve and how we can help you reach your targets.