Ecommerce performance is measurable & quantifiable
The basic parameters are easily defined
The basic parameters are easily defined
Measure to maximise your ecommerce perfomance
The principal ratios are the central focus of expected results.
They look at the real financial data which determines performance.
We provide the files and set-up which feed the summary data.
They look at the real financial data which determines performance.
We provide the files and set-up which feed the summary data.
The measurements of "online aspects" can be complemented by further financial ratios relevant to the business.
We would also look at qualitative measures where applicable.
Any business runs on data, key performance indicators, and ratios.
Setting detailed plans will provide the right interpretation for actual results against benchmarks.
This avoids the issue where results can be seen too optimistically, or as a failure of execution.
We would also look at qualitative measures where applicable.
Any business runs on data, key performance indicators, and ratios.
Setting detailed plans will provide the right interpretation for actual results against benchmarks.
This avoids the issue where results can be seen too optimistically, or as a failure of execution.
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Marketing which targets these key ratios easily identifies performance.
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Ratios and key performance indicators
Big business grows big because it understands the need to be on top of the raw data which drives its business. The basic measures are sales and costs. which drive cash flow.
The "drivers" for online business come from the flow of traffic and conversion of that traffic to sales.
Measuring the key drivers provides data which shows the need:
Be Aware: shifts in technology mean that mobile creates a new set of measurements and performance criteria.
The "drivers" for online business come from the flow of traffic and conversion of that traffic to sales.
Measuring the key drivers provides data which shows the need:
- to make website changes
- adjust prices
- intensify the marketing
Be Aware: shifts in technology mean that mobile creates a new set of measurements and performance criteria.
Performance measurements - what we measure
Measuring your business. What we can do in outline - plus additional measurements can be made for specific businesses and requirements. The whole programme covers more than "retailing" or b2c. Overall our programmes for performance target the relevant criteria which will drive an ecommerce business.
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Initial set-ups
On-site data
Social reputation & brand
Marketing factors
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Avoiding all costs & no benefits
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The frustration with marketing tends to centre on its cost.
Spend on marketing can be a shot in the dark as returns are often difficult to calculate. The tendency is often not to look at Return on Marketing Investment (RoMI) but just on the cost. If affordable then do it. Our basis is that if you want to make a sale - then market the product. We have a series of simple methods which will review and analyse the question. What will it cost and what are the expected returns? The core of marketing is research, so surveys, testing and product sampling all developed to improve results. The calculation is from end to end.
The more complicated or varied the approach the more calculations are needed. But if you cannot make the connection then you should be cautious about starting what you cannot measure. |
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The "science" of online marketing
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Marketing (and avertising) is not an exact science. The fact is that the approach we recommend starts with "research and test". You do that until you find what works best for you. If that means "flyers" through the door then that is what you do. Once you create interest in your business, through increases in traffic and sales, then you can scale up.
Over time you may vary that approach as the business grows as nothing stays the same for long. Ultimately the principle is: marketing is about what works for you. With the approach we take you will reach your objectives very quickly. |
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