Ecommerce

Our approach to Ecommerce

If you are involved in or want to make
Ecommerce part of your business
then our solution goes in deep.
We apply 4 levels of strategy which will create
a solid foundation for any business.

1. Evaluate the potential

As a business there has to be some potential for success. We use our knowledge and analysis to help you decide what you can achieve.

2. Develop the model

We provide you with a detailed plan which integrates your business into an online model. This is the piece which can secure your online future.

3. Adopt the technology

Ecommerce technology is now available in many forms. We can identify and develop the right level for your business so that your cash is protected.

4. Build the business

We complement your work and ambitions to grow through core data analysis. This will help you see the current status and identify the growth trends.

If you want to be involved in ecommerce you will understand that you are entering a process.
And to be successful you must both complete and remain in the process.

What Are You Aiming For?

The investment in ecommerce can be substantial.
There is no point in wasting money if you do not define
objectives and understand the online market you operate in.
Here are three different examples of what we mean.

European Travel Services (aka Euro Encounters) is a small travel company specialising in group travel packages.

We provided this customised development in 2007 which took account of all the different combinations of tours, dates, accommodation, travel type and more.
(It was also done in under 6 weeks as the client's need was urgent.)

Importantly it allows the client to update the site themselves through an easy to use content management system. So new tours and the specific combinations can be added when necessary.

The site serviced the client from 2007 to December 2017.
(Now being re-done to accommodate change in business.)

Pollenation is a florist shop in the centre of High Wycombe, Buckinghamshire. We created the site using a development platform which provides a low cost e-commerce solution.

The main object of the website is to attract and sell to those who need its services. These combine bouquets and customised flower arrangements for Weddings and Funerals.

The ability to fulfil an order online is "expected", even though the business has regular footfall through the shop and many customers telephone their orders.

We defined the investment and approach by the customer potential and business requirements.

Site moved on but we have a copy of the last updated version we did.

"net-a-porter" is a classic example of an online business which has gone from £0 to £250m of annual revenues.

How they did it was to follow the classic method of business development:

The founder understood the online market.
As the business revenue grew professional management was employed.
To generate real growth they have used business analysis and business intelligence to plot marketing campaigns and target customers

In brief they understood the process.