Ecommerce

our approach to ecommerce

If you are involved in or want to make
Ecommerce part of your business
then our solution goes deep.
We apply 4 levels of strategy which will
create a solid foundation for any business.

1. Evaluate the potential

As a business there has to be some potential for success. We use our knowledge and analysis to help you decide what you can achieve.

3. Adopt the technology

Ecommerce technology is now available in many forms. We can identify and develop the right level for your business so that your cash is protected.

2. Develop the model

We provide you with a detailed plan which integrates your business into an online model. This is the piece which can secure your online future.

4. Build the business

We complement your work and ambitions to grow through core data analysis. This will help you see the current status and identify the growth trends.

If you want to be involved in ecommerce you will understand that you are entering a process.
And to be successful you must both complete and remain in the process.

What are you aiming for?

The investment in ecommerce can be substantial.
There is no point in wasting money if you do not define
objectives and understand the online market you operate in.

Travel has been a "long-time" online sector with airlines being early adopters and agencies joining them.

Most companies need a customised development to allow customers to select specific destinations and tours, dates, accommodation, travel types and more. It is important that any business in this sector focuses on presentation aspects as much the convenience of online booking.

Marketing is also critical given the amount of competition.

We have worked with travel companies and and our approach brings in business and the technical aspects are dealt with to bring in business and allow ease of booking.

Like travel florists have benefited from the rise of the web. Pollenation was a florist shop in the centre of High Wycombe, Buckinghamshire. We created a site using a development platform which provides a packaged low cost e-commerce solution. We adapted the package to allow special offers, "upsells" and packaged products.

The main objective of the website was to attract and sell to those who needed its services. And there was no shortage of local and national competition. The offers and needs ranged from simple bouquets to customised flower arrangements for Weddings and Funerals. Not forgetting the big one: Valentine's Day,

The ability to fulfil an order online is "expected", even though the business has regular footfall through the shop and many customers telephone their orders.

We defined the investment and e-commerce solution by the customer potential and business requirements. We also ensured that it dominated page 1 for local Google search.

The true game changers is a company like "net-a-porter". It is a classic example of an online business which understood how to build a business and use the digital environment to grow, It moved from £0 to £250m of revenues.

How they did it was to follow the classic method of business development:

The founder understood the online market.
As the business revenue grew professional management was employed.
To generate real growth they have used business analysis and business intelligence to plot marketing campaigns and target customers

In brief they understood the operational needs and the marketing process.