Businesses need a website. Try working online without one.
The technology available allows you all the functionality you need.

Which type of site is best for you

It is imperative to decide the objectives you want to achieve. 
​Think carefully about what your potential customer is looking for.
Applying marketing rationale will make all the
​difference to the success of your website.

We create websites across the main range of options

Micro Site - useful for testing the market and single promotions
Branding Site - to advertise and display the work you do.
Corporate Site - informative, full value add
Service Site - integrated options and database query functions
E-commerce Site - take online payments; make online sales

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What is important

Websites are fundamental to working online. At the very miminum the purpose comes down to:

1. They provide information to the user
2. They record and track data for your information

A flow of users (traffic) is the lifeblood of the website, and potentially your business, Communication with the user helps keep them on the site. And the quality of information, plus updates, encourages them to come back.

Other forms of communication through Social Networks and Social Media benefit from your website. Keeping the message from each channel synchronised will help the visitor flow. Plus the website is the centre for detailed information and making the sale.

Very artistic. But getting too creative will not help the user.

Just what your site looks like - and the amount you need to spend - is dependent on:

• The objective of the site; and
• What you can earn from it

For any new project it is critical to start at the right point without
​being over-optimistic or unduly negative.  
In the first case you overspend.
In the second you fail to invest enough.
Either way the same outcome applies - weak or zero cash returns.

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Content is King. Information defines a  website.
What you say to the user is what they want to hear. Ultimately quality content is always the core of:

• User responsiveness
• Ranking on search engines
• Promotions
• Social media interchange.

Creative is good. Effective is better.
So our approach focuses on the criteria which has been tested and analysed for over 20 years.

• Focus on market niches
• Content to deliver information
• Being found on search engines
• Visibility on different media devices

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Creative is good. Effective is better.

In online marketing there are two basic approaches which are key to the process: "Need" and "Want". 

You already know to ask the questions:

• Do people need what we offer?
• Can we persuade them to want (i.e. desire) our product?

​Getting the answer right will prevent a waste of effort and money.

The problem - now - is that so many products and services are price driven.  This means your offer to your market may just be another commodity.  The website is the starting point to showcase:

• your unique value
• your business as a brand

In turn these help to develop product up-sells and recurring revenues. So you achieve better margins and sustainable revenues.

The classic approach: Attention - Interest- Decision - Action

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Getting it right will make you a return

Your market "size" is a key part of what needs to be invested and the chances of competing. In large markets SME's  targeting a niche will attract active buyers.

We assess with you what is the best approach. More often than not we find SME;s have over-invested.

As identified above the need of the buyer must be met. This means a clear distinction in what you are about from the start.
Think of these points where confusion can arise.

• Take away Food vs Event Caterers
• Emergency Services vs Need to Consult
• Shop Now vs A Big Buy

Bringing this type of distinction out helps set-up and considers the options you want to offer as a business.

Marketing the site is also vital. Google is important for every business. Its new look gives you 3 options.

Take a deeper look at our search engine marketing.

Designing how you lead the visitor through the steps you want them to take (AIDA). It is not easy and you can lose a lot on the way.

Key design points:
» Home page is where they land
» Few clicks to destination
» Easy navigation
» Prominent "sign-posts"

The website visitor is looking for the right thing. It all seems obvious so why do so few businesses succeed online?

The reality is very few have a "plan" to succeed. Over-investment is often a problem for smaller businesses caught up in too much "functionality".

Smart web design which follows a clear plan will generate results. Everything is there for any business owner to use. 

If you want to know what  will work best for you: just ask us how.