Build an E-commerce model
as a key component of your business strategy
as a key component of your business strategy
|
An online business may be engaging in one of two objectives:
|
We can help you create a strategy and operational plan to
make a success of online business. Often the biggest failure of
many businesses is that they have no "realistic" idea of the real
implications of the online world. It can involve both business
transformation and a change in business thinking.
make a success of online business. Often the biggest failure of
many businesses is that they have no "realistic" idea of the real
implications of the online world. It can involve both business
transformation and a change in business thinking.
What is the model?
The model focuses on 2 areas which are key to online success: revenues and marketing.
|
revenue model
our model focuses on how to create an online business and the steps which are absolutely essential to its success. |
⁺ |
marketing strategy
the key component of a revenue model is the marketing strategy without which you have no effective driver of an online business. |
↓
business functions
when you set up the revenue model then the other functions fall into place:
production - fulfilment - operations- finance
when you set up the revenue model then the other functions fall into place:
production - fulfilment - operations- finance
Our added value
Business plans can be a little vague.
Our model hits specific components
and numbers for an online business.
Our model hits specific components
and numbers for an online business.
Ecommerce is really different
|
you need an approach
The most visible and high profile segment of ecommerce is the High Street Retailer. In the UK well established household names have simply evaporated in the last 15 years. The classic fail for retailers has been to assume you just simply shift what you do on the High Street to an ecommerce site. The web brought many changes. The biggest of these being that the consumer is not stuck waiting for the right product at the right price. Online provides them with many options, especially a continuous flow of special offers. The object and the challenge for the digital retailer is to match competitor offers and even better them. This involves the right level of marketing as competition is extreme. It also involves ensuring the fulfilment process is complete. Asking a user to make a decision and pay for it online is really asking for a lot of trust. What may be overlooked are the ongoing costs. To stay ahead in ecommerce you need to invest regularly. To use a well-worn phrase: if it was easy everyone would succeed. |
There is always someone
looking for the right offer |
next step