E-commerce could be a key component of your business strategy
Evaluating the opportunity is key
Failing to do so is usually a fatal error
Evaluating the opportunity is key
Failing to do so is usually a fatal error
The first steps to bringing your business offering online
The "opportunity" for ecommerce is always there. It can be simply an option to take payments on your website.
But where you must invest to compete then the difficulty is knowing how much or how little you need to spend.
We offer an evaluation which is based on experience and understanding of the web.
It is a process which will help you start at the right point.
But where you must invest to compete then the difficulty is knowing how much or how little you need to spend.
We offer an evaluation which is based on experience and understanding of the web.
It is a process which will help you start at the right point.
Evaluation process
Our process is thorough and focuses on the industry and market you operate in.
Each evaluation looks at data, finance and marketing.
Each evaluation looks at data, finance and marketing.
Evaluate what will be best for you
How far you go tends to depend on your business capabilities and the expectations of your customers.
Therefore the evaluation steps are critical in deciding the right approach at the right cost.
Therefore the evaluation steps are critical in deciding the right approach at the right cost.
|
business objective
An obvious point but setting specific objectives is the fundamental part of the evaluation process. Part of this process looks at what is achievable. We can help you to set realistic expectations based on what we have seen in the last 20 years. |
marketing approach
The target is to find customer traffic which has a need and is "ready 2 buy". The last 10 years have provided data methods which identify this. The options in ways to market to the buyer have also increased. The process is to select the right strategies for your business. |
technical development
The challenge is to understand what a buyer will need from your e-commerce offering. It could be simple processing like ordering flowers. Or requirements for customer specific pricing. If volume is high then you may need to integrate with your back-office systems. |
Some of the detailed points we look at
|
Market Potential
number of searches population & demographics (local/regional/national) You & The Competition product profile product offering response rates Define The Opportunity build a small test site (or several) review results Financial sales & margin analysis key ratios economic return & payback analysis |
Evaluation starts with a blank page
|
next step