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E-commerce could be a key component of your business strategy
Evaluating the opportunity is key
Failing to do so is usually a fatal error

The first steps to bringing your business offering online 

The "opportunity" for ecommerce is always there.  It can be simply an option to take payments on your website. 
But where you must invest to compete then the difficulty is knowing how much or how little you need to spend.

We offer an evaluation which is based on experience and understanding of the web.  
It is a process which will help you start at the right point. 

Evaluation process

Our process is thorough and focuses on the industry and market you operate in.  
​Each evaluation looks at data, finance and marketing.

Evaluate what will be best for you

How far you go tends to depend on your business capabilities and the expectations of your customers.
​Therefore the evaluation steps are critical in deciding the right approach at the right cost.
business objective
An obvious point but setting specific objectives is the fundamental part of the evaluation process.
Part of this process looks at what is achievable. We can help you to set realistic expectations based on what we have seen in the last 20 years. 
marketing approach
The target is to find customer traffic which has a need and is "ready 2 buy". The last 10 years have provided data methods which identify this. The options in ways to market to the buyer have also increased. The process is to select the right strategies for your business.   
technical development
The challenge is to understand what a buyer will need from your e-commerce offering. It could be 
simple processing like ordering flowers. Or requirements for customer specific pricing. If volume is high then you may need to integrate with your back-office systems.
Some of the detailed basic points we look at
Market Potential
number of searches
population & demographics (local/regional/national)

You & The Competition
product profile
product offering
response rates

Define The Opportunity
build a small test site (or several)
review results

Financial
sales & margin analysis
key ratios
economic return & payback analysis
The evaluation may start with a blank page
Picture

next step
Ecommerce model
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  • Home
  • Why Us
    • Our Services
    • Our Digital View >
      • Web Terms
      • Digital Media
    • Experience
    • Services Plus
  • Technology
    • Web Design >
      • Web Design Extra
      • RWD
      • Promotions
    • Mobile Applications
  • Ecommerce
    • Ecommerce Evaluate
    • Ecommerce Model
    • Ecommerce Website
    • Ecommerce Performance
    • Ecommerce Checklist
  • Marketing
    • Search Engines >
      • Optimisation
      • Paid Advertising
    • Business Development
  • Social Media
    • How To Use Social
    • Social Networking
    • Social Media Services
  • Contact Us
    • Privacy Policy
    • Cookie Policy
    • Terms of Use