Social Media helps you to know your customer.
It lets a business develop a personalised interaction. 
You get to know your customers' likes and dislikes.

Digital technology has brought the world closer together through Social Media. Everything happens in "real time".  

Commercially, it  enables business and customers to communicate directly in a multi-media environment. Technical development over the years offers a variety of tools to assist understanding the customer and the prospect. 

At the basic level the most common questions asked about social media are:

• What will it do for our business?
• Which would be the best to use?

​The immediate response is that it depends on the market you interact with and which social media the customer/prospect use. They have changed over the years. Blogs became "vlogs" though podcasts have had a long life. Overall images and sub 60 second bursts of video energy are dominating

Our Services are now more consultative but we retain our guide which identifies identifies a series of options.
(Services Guide.)
(Other relevant technology options can be discussed on request.)

The approach to be effective is, and always has been, is that there are distinct segments to direct your efforts.

• Reputation  
• Networking 
• Media

Each requires specific activities to gain the best impact for your marketing. We look at the most effective approach which has been approach used for years. 
(How to use Social.)

Who makes money with social media

Large branded players have used Facebook (now Meta) successfully for revenue generation. Examples have been:

• Dell Computers which has sold off "end of life" PC's and equipment.
• North West Airlines promoting tickets to ensure empty seats are filled.

The key to more commercial success on Facebook is to turn users into "Fansumers". (Consumer + User ). They not only like your product(s) but they tell their friends about it.

It is a viral environment which has its downsides in addition to the benefits. The opportunity exists to benefit if you are prepared to commit to the process.

On the monetary side Facebook's mobile ads have proven to be a worthwhile option. Instagram has moved to the top of the pyramid as the most popular method.

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It has always been about engaging and communicating

Social networks

Once obscure now the public focus of social engagement. They encourage everyone to join the global "conversation"

Video, images and podcasts

Despite the publicity of every other Digital Media, Video is the most popular. Traffic to YouTube often exceeds that to Google.

PR through articles and blogs

There is no shortage of ways to attract traffic and present yourself as Expert, Transparent, and generally Communicative

Links for social media topics
how to use social media | social networking | social media services | social companies