Social Media helps you to know your customer.
It lets a business develop a personalised interaction. 
You get to know customers' likes and dislikes.

Digital technology has brought the world closer together through Social Media.
It  enables business and customers to communicate directly in a multi-media environment.
The most common questions we are asked about social media are:

• What will it do for our business?
• Which would be the best to use?

​The quick answer is that it depends on the type of customers you interact with and what social media they use.

The Services we look at are extensive - but will give you a guide to see where you might go.
(Our Services Guide.)

To be effective you must recognise there are distinct segments within this marketing approach.

• Reputation  
• Networking 
• Media

Each requires specific activities to gain the best impact for your marketing. 
(Check on how to use Social.)

Who Makes Money with Social Media

Large branded players have used Facebook successfully for revenue generation

• Dell Computers has sold off near to end of life PC's and equipment.
• North West Airlines promotes tickets for to ensure empty seats are filled.

The key to more commercial success on Facebook is to turn users into "Fansumers". (Consumer + User ). They not only like your product(s) but they tell their friends about it.

It is a viral environment which has its downsides in addition to the benefits. The opportunity exists to benefit if you are prepared to commit to the process.

On the monetary side Facebook's mobile ads are potentially a worthwhile option.

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It is all about engaging and communicating

Social networks

Once obscure now the public focus of social engagement. They encourage everyone to join the global "conversation"

Video, images and podcasts

Despite the publicity of every other Digital Media, Video is the most popular. Traffic to YouTube often exceeds that to Google.

PR through articles and blogs

There is no shortage of ways to attract traffic and present yourself as Expert, Transparent, and generally Communicative

Links for social media topics
how to use social media | social networking | social media services | social companies