Social media services
The index below shows what can be done to use Social Media fully - click each header to see the details.
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Social Network Campaign
Social networking sites are now the most trafficked sites in the world today and they are growing. You need to conduct an in-depth analysis of your target market to identify the right social networks for your company to appear in. Then build and manage the campaigns and analyse reports monthly. Your performance level will suggest any necessary additional spend one networks such as Facebook, Twitter or LinkedIn.
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Authoritative Website Blog
Combining Blog Marketing and Strategic Inbound Linking is a key part of a comprehensive approach and will bring consistent, long lasting results. The process does require research and well written blog posts infused with keyword rich, relevant and current content, to facilitate visibility, traffic and search engine rankings. Any posting should be at least 200 words and can be written informally using the first or second person.
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Social Blogging Campaign
Research the web and identify opportunities to post relevant and interesting posts or information leading back to your website. The posts should be optimised so that they drive traffic from the social media site. This will help generate a top 10 ranking in the search engines for the specific keyword phrase.
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Online Brand Reputation Monitoring
Identification of key branded terms and/or competitors will lay the foundation of an effective brand monitoring and protection campaign. The key is to set up a process of alerts which inform you of anything on the web that directly impacts your brand. This way, questions or negative reviews can be responded to as appropriate. Alternatively you can leverage off positive testimonials and/or information.
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Custom Application Development
Many companies leverage widgets by posting them on their website to add a level of interactivity and a Web 2.0 feel to their sites. This increases engagement with the website and encourages visitors to stay longer and enjoy the web experience.
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Video Optimisation
Google loves video. Especially if it is properly optimised and syndicated across multiple channels. A good approach is to set up multiple social media accounts and optimise your video(s) for each one. Use a strategic mix of video sites like YouTube, and Vimeo, together with social bookmarking sites and podcast directories.
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Social Bookmarking Campaign
Social bookmarking has become a powerful marketing tool. Leveraging the viral nature of social bookmarks improves word of mouth and creates awareness for your products and services.
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Photo Sharing Campaign
Optimising images can be a tricky process, but once set up, you can generate rankings in the search engines. The next step is to share your photos with the world and drive traffic through online photo sharing accounts. Pinterest is a prime opportunity.
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Interactive Site Elements
Consider what would happen if people could vote on your articles or pictures? What if they could leave comments on your blogs or articles? Maybe they can use an interactive calculator on your site. Adding these interactive web 2.0 elements can increase engagement with your website and have visitors returning regularly.
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Reporting and Analytics
Research and identify the company’s key performance indicators before setting up any campaigns. This allows you to create a relevant and precise management dashboard which will measure the most important conversion elements of your campaigns. The management mantra is: if you can measure something, you can improve upon it.
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